Healthcare
Qualified leads increased through lead-generation campaigns, tighter audience intent and specialty-focused landing pages.
Performance & Growth Marketing Manager
Scaling growth through data, media & performance.
I build and lead full-funnel growth strategies, combining paid media, analytics and cross-functional execution to turn marketing investment into measurable business outcomes.
7+Years in performance & digital marketing
$1M+Monthly budgets managed
9Markets managed
12xPeak documented ROAS
Selected brands & organizations I've worked with
Carrefour
Andalusia Medical Group
Huawei
Children's Cancer Hospital 57357
Bio Group / Bashrety
Floward
Watermelon Ecosystem
ProPet
Radwan Mardini
Might Cinema
Hair Extensions Family
About
Performance thinking, built around business impact.
My background spans agency and in-house environments across e-commerce, healthcare, non-profit, retail and technology. I focus on profitable acquisition, full-funnel planning, channel optimization, analytics and team alignment.
Selected Outcomes
Results that move beyond media metrics.
Selected performance outcomes grouped by business field, showing the commercial impact behind the campaigns.
Mobile App
+8% install-to-purchase rate
Mobile acquisition optimization reduced cost per install while improving the share of installs converting into purchases.
E-commerce
Performance-led acquisition and conversion optimization achieved a 10x return on ad spend.
Non-Profit
Donation-focused PPC and retargeting campaigns achieved a 12x return on ad spend.
Beauty & Personal Care
+50% attendance
Booking-focused performance campaigns increased both total bookings and the number of customers who attended.
Regional Execution
Managed performance strategies across multiple international markets with platform coverage spanning paid social, search, video and app acquisition.
Experience
Career journey.
A progression from social and digital execution into multi-market performance leadership, team management and growth strategy.
Sep 2025 — Present
Performance & Growth Marketing Manager
Watermelon Ecosystem
Leading performance specialists across paid and organic channels, aligning creative, tech, CRM and sales teams around growth targets, lead quality and customer journeys.
Feb 2022 — Aug 2025
Senior Performance Marketing Specialist
Floward
Owned paid media strategy across nine markets, including Meta, Google, Snapchat, TikTok, X and Apple Search Ads, with full-funnel acquisition and profitability focus.
Feb 2021 — Jan 2022
Senior Performance Marketer
NSM Agency
Built strategies across non-profit, e-commerce and real estate portfolios, including high-ROAS donation, skincare and lead generation programs.
Jun 2020 — Jan 2021
E-Commerce Specialist
Huawei
Managed digital media buying, budget allocation and performance reporting while partnering with creative and UI/UX teams to improve product page conversion.
Aug 2018 — May 2020
Digital Marketing Specialist
Andalusia Medical Group
Led digital patient-acquisition campaigns across search and social, developing specialty-specific landing pages and segmented keyword strategies.
Nov 2016 — Jul 2018
Social Media Specialist
Naos Marketing
Developed and executed Carrefour's social media strategy, daily publishing and community management.
Skills & Platforms
The stack behind the strategy.
Campaign execution is only one layer. The portfolio also highlights measurement, landing-page thinking, reporting and cross-functional growth management.
Paid Media & Acquisition
Analytics, CRM & Growth Tools
Training & Certifications
Continuous learning.
Selected training across paid media, lead generation, conversion optimization, content strategy and product marketing.
Google Ads Fundamentals
UX Foundations: Content Strategy
Lead Generation Foundations
Advertising on Facebook: Advanced
Website Conversion Rate Optimization 2025 Course
Product Marketing Launch Plan: Product GTM with Dekker, MBA
Looking for measurable growth?
Available for performance marketing, growth and digital marketing opportunities.